Technician Spotlight Series: Trent M.
Location: Columbus, OH Experience: 6 Years Job Title: Automotive Technician Here at WrenchWay, we are always working to think of new and creative ways to share the knowledge, skill level, and hard work it takes to be an automotive technician. This is why we started our technicians spotlight series. These
Barriers of Entry to Becoming a Technician ft. Eric Villa, Diesel Garage Foundation
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Eric Villa, CEO & Founder, Diesel Garage Foundation. Eric shares with us some of the biggest barriers he sees for young people looking to join this industry and become an automotive, collision, or diesel technician. Watch
6 Ways Top Shops Work with Schools and Students
If shops are waiting until graduation to reach out to schools, it’s already too late. Shops need to make it a priority to get involved as soon as possible, and continue building relationships and stay involved in schools. Ask schools what they need to make their program successful, and be
3 Step Process to Finding & Promoting What’s Unique About Your Shop
Often times when shops are asked what makes them unique, they answer with one of the following: “We pay competitively.” “We have a great reputation.” “We’ve got a great culture.” Those answers are great, but are honestly too generic to resonate with technicians. Technicians are hard to find, and those
Instructor Spotlight Series: Michael Shoebroek
This article is part of an ongoing series to highlight fun/unique things different schools across the country are doing to attract students to their technician program, keep them engaged in the program, and set them up for a successful career as a technician. Instructor Spotlight: Michael Shoebroek Name: Michael Shoebroek
Marketing Advice for Repair Shops ft. Martin Morgan, Repair Shop Websites
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Martin Morgan, General Manager, Repair Shop Websites. Martin discusses the relationship between marketing and recruiting. He explains common marketing mistakes shops make, how to make marketing less intimidating, and traits of a great shop. Watch the
Leadership Friction – The Technician/Manager Relationship
A common quote shared amongst the business community is that “people leave managers, not companies.” In a world where the competitive landscape surrounding the current technician market is at an all time high, this quote should resonate with shops as much as, if not more than, any other industry. While
Highlights from the First Annual WrenchWay Schools Week
Last week, WrenchWay hosted the first annual WrenchWay Schools Week. During WrenchWay Schools Week, we had the opportunity to sit down with instructors, students, shop owners, and other industry professionals to discuss all the great things schools and shops are doing to help students find success in technician careers. Roundtable
Need a New Strategy for Recruiting Technicians? Let’s Chat at NADA
Dealerships everywhere are having to rethink and get creative with their recruiting strategies in order to attract technicians. The growing shortage of technicians has led to a fight for attention between shops for the 5% of technicians who are actively looking for jobs on major job boards like Indeed, ZipRecruiter, etc.
How Dealerships Can Build Relationships with Schools ft. Marcus Hicks, Ford TPS Program
Episode Description In this week's episode of Beyond the Wrench, we are joined by Marcus Hicks, Area Manager, Ford TPS Program to discuss how dealerships can build relationships with schools. He talks about students' perceptions of the industry, how we can get parents involved, and the benefits of education. Watch