About Sara Kerwin

Sara Kerwin is the Director of Marketing at WrenchWay. Sara graduated from UW-Madison with a degree in communications. With a background in B2B marketing for software companies, Sara brings a fresh, tech-savvy approach to the automotive, diesel, and heavy equipment industries. She loves taking marketing concepts and translating it into articles about how shops and dealerships can recruit more technicians and improve their shop. Outside of work, Sara loves exercising, reading, and spending time with her family and friends.

How Technicians Can Build Relationships with Shop Owners & Managers

We recently wrote an article about how shop owners and managers can build stronger relationships with technicians. But, like every great relationship, it goes both ways. Managers and owners can’t be the only ones putting effort into building a relationship with their technicians. Technicians need to be putting in just as much effort. In this

2022-06-10T14:41:00-05:00For Technicians|

WrenchWay Announces Local Shop Talk Newsletters

WrenchWay today announced the creation of local Shop Talk newsletters. The newsletters will give professionals working in the automotive, diesel, heavy equipment, and collision industries an easy way to see what’s going on at shops and dealerships in their area. WrenchWay will be starting with newsletters in 10 cities: Atlanta, GA Austin, TX Boston, MA


WrenchWay June Topic of the Month: Great Owners & Managers

According to a recent WrenchWay Insiders poll, 65% of technicians have left or considered leaving a job because of a manager. In this competitive job market, shop owners and managers need to be doing everything they can to build and foster relationships with technicians. Throughout the month of June, we will be sharing content, hosting


Interview Tips for Technicians: How to Get a Feel for Shop Onboarding

This article is a part of a short ongoing series outlining interviewing tips for technicians. We sat down with Garrick Weaver, HR Director from Penn Power Group to get his professional insights on how technicians can make sure they’re asking the right questions in the interview to find the shop that’s the best fit for

2022-05-03T15:34:55-05:00For Technicians|

Thinking About Promoting a Technician to Supervisor? Here’s What You Need to Consider

This article was originally published on the Fullbay blog. There’s no doubt about it—promoting leaders from within is great for a shop. It contributes to greater productivity, employee buy-in, and retention. However, as many already know, the best technicians don’t always make the best supervisors. In this article, we will cover: How to identify signs

2022-04-29T13:32:13-05:00Shop Management|

WrenchWay Launches New Monthly Topics to Help Improve & Promote Technician Careers

At WrenchWay, we understand that in order to solve the technician shortage, we need to be continually promoting and improving technician careers. And, if we’re being honest, there are some much needed changes that need to happen in the automotive, diesel, and collision industries in order to do so. Each month, we will be sharing


WrenchWay Customer Spotlight: Checkered Flag

I knew I was in for a good conversation when four different representatives from Checkered Flag excitedly hopped on a call to chat about how much they love their WrenchWay Top Shop pages. Let me tell you—they did not disappoint. Checkered Flag has a centralized HR team that gets pulled in a lot of different

2022-04-14T13:31:50-05:00Success Stories|

WrenchWay Customer Spotlight: Carousel Motor Group

Carousel Motor Group’s Top Shop pages are some of the most detailed, well-thought out pages on WrenchWay. Each Top Shop page provides technicians with ample photos of the service area, videos of employees talking about what it’s like to work there, and thorough answers to each and every question in the Under the Hood section.

2022-04-07T08:46:55-05:00Success Stories|

High Schools: Win $500 for Your Program — Post a Shop Talk Video on WrenchWay

We’re giving away $500 to one lucky high school who posts a School Zone video on WrenchWay Shop Talk by April 15, 2022. Be on the lookout for new chances to win every month. The industry wants to see what is going on in schools and what students are working on. This gives you an

2022-06-17T11:17:50-05:00For Schools|

Need a New Strategy for Recruiting Technicians? Let’s Chat at NADA

Dealerships everywhere are having to rethink and get creative with their recruiting strategies in order to attract technicians. The growing shortage of technicians has led to a fight for attention between shops for the 5% of technicians who are actively looking for jobs on major job boards like Indeed, ZipRecruiter, etc. Most recruiting strategies end there—completely

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