Sara Kerwin

About Sara Kerwin

Sara Kerwin is the Director of Marketing at WrenchWay. Sara graduated from UW-Madison with a degree in communications. With a background in B2B marketing for software companies, Sara brings a fresh, tech-savvy approach to the automotive, diesel, and heavy equipment industries. She loves taking marketing concepts and translating it into articles about how shops and dealerships can recruit more technicians and improve their shop. Outside of work, Sara loves exercising, reading, and spending time with her family and friends.

WrenchWay Launches Game to Give Away $1,000 Weekly to Technicians & High School Tech Programs

We’re excited to announce the launch of a new weekly game called The Loneliest Number where we will be giving away $500 a week to a technician and $500 to the high school tech program of the technician’s choice. How It Works Each week, we post poll questions on Shop Talk seeking feedback from technicians,

2022-10-03T10:19:01-05:00By |News|

Employee Appreciation Ideas for Repair Shops

Every shop and dealership knows the importance of employee appreciation and recognition. You’ll frequently hear owners, managers, or fixed ops directors talking about how their people are their top priority… Yet, over a quarter of employees aren’t recognized for their work, with an additional 17% saying they just receive it annually—which isn’t much better (Zippia).

2022-09-16T09:39:46-05:00By |Shop Management|

Employee Recognition Stats Shops & Dealerships Need to Know

Employee recognition is one of the simplest strategies for attracting and retaining technicians. Yet, shops and dealerships frequently overlook it. Employee appreciation and recognition bring so many benefits to your shop, and in particular, your service center, where turnover is likely an issue. Shops and dealers who focus on employee recognition reap the benefits of:

2022-09-13T16:01:53-05:00By |Shop Management|

WrenchWay September Topic of the Month: Technician Recognition

Employee recognition may seem like an obvious strategy when it comes to attracting and retaining top talent, yet few shops do a great job of it. Join us in promoting and improving technician recognition efforts in service centers throughout the entire month of September. Here’s What’s on the Agenda for September Roundtable: Technician Recognition: Creating

2022-09-29T14:55:07-05:00By |News|

TechMission 2022 Virtual Event: Promote & Improve Technician Careers

We are incredibly excited to be hosting the third annual TechMission virtual event coming October 19-20, 2022! TechMission brings together technicians, shop owners and managers, and fixed ops directors to discuss how we can work together to promote and improve technician careers. This year’s sessions will ignite and challenge shops to actually take action—working with

2022-08-25T14:44:10-05:00By |News|

34 Ways to Improve Your Technician Recruiting

Technician recruiting is no easy task. The days of “post and pray” on the job boards are over. Shops need to take a more strategic approach to recruiting technicians. We asked 34 experts in the automotive, diesel, and collision industries: What is the one thing shops can do to improve how they’re recruiting technicians? Below

2022-09-16T15:11:18-05:00By |Shop Management|

WrenchWay August Topic of the Month: Technician Tool Programs

Did you know that assistance with tool purchases is one of the top 10 priorities for technicians who are seeking new jobs? This is a huge opportunity for shops and dealerships who are looking to hire and retain technicians to have a huge advantage over their competitors in the war for talent. Throughout the month

2022-08-31T14:20:12-05:00By |Shop Management|

Free Workshop: How to Write Social Media Posts Technicians Will Pay Attention To

At WrenchWay, we are always looking for new ways to help our clients get in front of and build relationships with technicians. That is why we are extremely excited to announce our first ever Top Shop workshop! Our first workshop will take place on Tuesday, August 23, 2022 at 1pm CT. It’s online and completely

2022-07-22T12:05:47-05:00By |News|

Technician Mentorship Programs at Top Shops & Dealerships

As we round out our July topic of the month, “Technician Mentorship,” we wanted to take a moment to thank all of the people who helped us participate by reading our articles and guides and attending our roundtable discussion. In particular, we want to give a major shout out to all of the WrenchWay Top

2022-07-21T13:14:57-05:00By |Shop Management|

How to Create a Technician Mentorship Program

Fun Fact: 84% of Fortune 500 companies now use mentoring programs (MentorcliQ). This stat should come as no surprise. The best business owners and managers know the benefits of having a mentorship program are vast. Mentorship programs: Help develop leadership and management skills Improve onboarding and acclimate new hires faster Boost employee retention Help develop

2022-07-19T09:41:21-05:00By |Shop Management|
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