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Jay Goninen

About Jay Goninen

Jay Goninen is the Co-Founder & President of WrenchWay. Jay started working in his family’s independent repair shop at the age of nine, and has worked in the industry ever since. Jay started his professional career as a technician, and then moved into management roles within the automotive and diesel industries. Jay is also the host of the Beyond the Wrench podcast.

Leadership Friction – The Technician/Manager Relationship

A common quote shared amongst the business community is that “people leave managers, not companies.” In a world where the competitive landscape surrounding the current technician market is at an all time high, this quote should resonate with shops as much as, if not more than, any other industry. While a number of other factors

2022-03-08T15:39:03-05:00By |Shop Management|

What to Do When Technicians Want More Than You’re Paying

We often get into conversations where a shop owner or manager is frustrated because a technician they really want to hire is asking for more money than what they are paying others in the shop. It’s About More Than Just Salary When digging deeper, we generally find that there is more to the problem than

2022-07-19T11:47:24-05:00By |Shop Management|

Protect Your Tools: Tragedy Sparks Conversation About Tool Insurance

This article was originally published on VehicleServicePros.com in 2019. Recently, I made a visit to the northwoods of Wisconsin. If you’ve never been, I’d highly recommend making the trip, especially during the fall as it is absolutely gorgeous. I typically love my visits to northern Wisconsin as it provides some level of peacefulness and a

Paint a Career Path for Technicians

It became really clear during TechMission that technicians are desperate for their employers to understand that they want a plan for their future. I think it’s pretty common for any employee to put a lot of value into having a career path laid out for them, but it does feel like technicians often get the

2022-09-16T10:50:20-05:00By |Shop Management|

Why It Take Shops Forever to Respond to Techs For a Job

Applying for a new job can be a really stressful process to go through. You find a shop that looks great, fits what you want and seems almost too good to be true. After reading through all of their perks and benefits, you are pumped to get started. Excitedly, you fill out an application and

2021-09-10T09:26:00-05:00By |Technician Recruiting|

What to Wear For a Technician or Mechanic Job Interview

We are often asked, what should a technician wear to a job interview? There are many opinions on this subject, but we always tell technicians to err on the side of caution. It is far better to be overdressed than it is to be underdressed. What to Wear to a Technician Job Interview For the

2022-09-13T16:11:44-05:00By |For Technicians|

Why Don’t Shops Allow Technicians to Do Side Work?

Have you ever thought about why a shop is against you doing work outside of normal business hours? Not every shop has this policy but there are a good majority of shops who don’t like or understand why a technician would do side work. This is obviously a hot topic of discussion. Technicians want the

2022-07-19T14:01:19-05:00By |Shop Management|
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