Who staying in the shop? I have been reading that 2025 ls shaping up to be a great year for the automotive service and repair industry. Less people are wanting to invest $50 to $90k for a new ride and most will opt to keep their 8 to 15 year old vehicles on the road. This is a huge opportunity for all of us to provide killer inspections for our clients so they get a true understanding of the condition of their car or truck. If a new vehicle purchase is going to set them back $800 to over $1000 a month or $9600 to $12,000 a year then all of a sudden it may make sense to put $2000 to $5000 a year into the vehicle they already have. Even if it needed a motor, trans or battery (EV) needed to be replaced at $15 to 25K it may be worth it to be able to drive another 2 years and have no car payments or full coverage insurance requirements from a bank. Picture of a 2022 F150 for $72K!
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Shop Talk
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Top Shop Challenge: What are a couple of things you'd like to highlight that happened last month?
This month we hosted a graduation for our tech training students and celebrated the 20 students who went through our program in 2024, becoming certified lube and tire technicians ready to enter the workforce! We are now hiring another experienced Automotive Technician to join our growing team.
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What is your biggest deciding factor when choosing a new job?
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🚛 Shop Talk: Are You Ready to Join the Best in Truck Repair? 🚛
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Sick of working in a dirty atmosphere? We just opened a full trailer shop in Appleton!
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Job Autonomy
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Nice review for Sales & leasing Consultant; Nick Wade!
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🌟 Join Us for Subaru’s Share the Love Event! 🌟
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At Aim, we believe in investing in your success! From hands-on training programs to mentorship opportunities, we provide the resources you need to grow and develop throughout your career. Joining Aim means more than starting a job—it’s about building a career with a team that supports you every step of the way.
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Top Shop Challenge: Thanksgiving week! Thank someone on your team that consistently goes above and beyond to help the team.
🎉 Big shout-out to Aaron Guenterberg, our outstanding Technical Service Specialist! This past year, you’ve gone above and beyond by taking on the responsibility of training our dealer network, all while continuing to deliver exceptional service and technical support to our customers. Your dedication, expertise, and commitment to excellence have truly set a high bar. Thank you for making such a positive impact—your hard work doesn’t go unnoticed! 🚀👏
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Our Junior Certified Techs coming together to replace the radiator in our snow plow truck for this coming Winter!
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WrenchWay
2Holiday Hustle
As we enter the holiday season, we’re curious to hear about your shop. How busy is it right now?
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Intro to the Upper Valley Career Center Autotech Porogram
UVCC's Autotech program is made up of junior and senior high school students. We cover safety, tool usage, maintenance, tires, brakes, belts, cooling systems, light engine repair and electrical systems during the junior year. Senior year we cover steering, suspension, alignments, engine drivability, emissions, light diesel, intro to EV/hybrid, drivetrains and air conditioning.
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