Mastering Employer Branding ft. Ed Roberts, Bozard Ford Lincoln

Episode Description

The best thing a dealership can do is create a place of employment technicians want to work at. Ed Roberts, Chief Operations Officer, Bozard Ford Lincoln is back on the podcast to discuss how to create a strong employer brand, finding the right personalities for a shop, changes in the industry, and so much more!

(1.07) Guest Background
(6:23) Being a Brand Techs Want to Work For
(10:56) Technician Satisfaction
(17:01) Finding the Right Personality
(23:30) Creating a Comfortable Environment
(29:43) Showing a Successful Career Path
(34:41) Creating a Strong Employer Brand
(42:26) Changes in the Future of the Industry

Watch the Full Episode

Show Notes

Resources:

Check out WrenchWay Tops Shops

About Our Host:

Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122

About Our Guest:

Ed Roberts
Chief Operations Officer, Bozard Ford Lincoln
eroberts@bozard.com

About Our Sponsor:

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