Learn how Bozard Ford Lincoln has leveraged their WrenchWay Top Shop page to hire double-digit technicians, build a strong talent pipeline, showcase their shop culture in various ways to set themselves apart, and boost technician referrals to their high-performing dealership in St. Augustine, FL.
Teaming Up with WrenchWay to Showcase the Shop’s Culture
The technician shortage crisis continues, and as a result, shops and dealerships understand the need to stand out from the competition if they want to attract top talent. That’s why Bozard Ford Lincoln partnered with WrenchWay.
Bozard has a genuine love for their people that extends from top to bottom, and they’re not afraid to show it. Coupled with WrenchWay’s commitment to helping technicians find the right shop, and Bozard’s dedication to growing talent and showcasing their culture, it’s a perfect match.
Their Top Shop page showcases key elements of Bozard’s culture, benefits, pay, career development, and hiring processes—things technicians can’t get from a typical job posting—impressing technicians right away.
“ When someone applies for service, it takes them directly to our WrenchWay page,” says Matt Norris, Parts & Service Director. “Anybody can click on something and take them just to a generic application, but when you click on [our site] it takes you over to our WrenchWay page. We have all of our information on there, plus pictures, events, and things that we’ve done. That’s what people latch on to. That’s what they’re looking for.”
Steady Flow of Technician Applicants
Directing technician applicants to their Top Shop page via their website, social media, and local trade school visits, has created an effective routine for attracting talent at Bozard. One of the key benefits is receiving consistent technician applications every week, ultimately building a backlog of future talent to hire.
“We probably get three to four WrenchWay applications per week, roughly. Consistently, I see them come in all the time. We have built a pipeline of talent with you guys.”
Matt Norris, Parts & Service Director, Bozard Ford Lincoln
To handle the influx of applications, Bozard recognized the need to assign a dedicated champion to manage the partnership and maintain the page. They’ve learned that keeping their Top Shop page up to date with current information and job positions is crucial for attracting applicants who align with their values and culture.
WrenchWay Helps Bozard Ford Lincoln Build a Thriving Technician Team
Bozard Ford Lincoln has seen a steady influx of technician applicants since joining WrenchWay. As the number of candidates grew, so did the number of interviews, which naturally resulted in more hires—over 30, to be exact.
Norris reflected on their success and expressed pride in watching technicians start and grow within the company. “ They started out in the quick lane doing basic maintenance and now they’re team leads or shop foremens. That’s the cool factor,” he shared.
What’s even more exciting? These technicians love the shop so much that they recommend it to their friends in the industry. Norris shared a heartwarming story:
“Cody started working here, then within about six months, he’s like, ‘Hey, I got another tech up there [where I moved from] that’s interested in coming down here.’ So, this guy came, looked around, loved it, and so we made him an offer.”
But the chain didn’t stop there. Cody then passed along the word about another technician he knew who was interested in positions too, resulting in yet another hire that originated from one WrenchWay applicant.
“Now we’ve got three technicians—and it originated through WrenchWay. All three of them are amazing technicians.”
Matt Norris, Parts & Service Director, Bozard Ford Lincoln
The referral impact didn’t stop with technicians. It also extended to the parts department, allowing Bozard to add a parts counterman to their team, further strengthening their staff.
WrenchWay’s Continued Recruiting Support & Partnership
Introducing a new resource into a shop’s recruiting process can be daunting, but as Norris shares, WrenchWay’s team was there every step of the way.
“ You walked us through everything, showed us everything, and have been available to us at any point in time. Somebody [at WrenchWay ] has always helped us through whatever questions, concerns, or to help get things set up, etc. You guys have done a great job,” said Norris.
Overall, Bozard Ford Lincoln’s partnership with WrenchWay has proven to be a game-changer in addressing their technician needs. By showcasing their shop’s culture, offering transparency, and building a steady pipeline of talent, they’ve successfully hired over 30 technicians and fostered a thriving, collaborative environment. With the ongoing support from WrenchWay, Bozard is not only filling positions but also growing and retaining top talent who are eager to recommend the shop to others. This partnership highlights how effective recruitment strategies can transform a dealership’s workforce and set them up for long-term growth.
Interested in learning how WrenchWay can help your shop hire technicians and build a bench of talent? Contact us for a quick product overview where we can answer all your questions and see if a WrenchWay Top Shop Membership is the right fit for your shop.
