It’s no secret that early exposure to the skilled trades plays a key role in sparking student interest and guiding career decisions. But that influence doesn’t have to be limited to the school year—summer presents a unique chance for your shop to engage with students and make a lasting impact on the next generation of technicians.

By building relationships with schools and students throughout the entire year, your shop stays top of mind, strengthens its reputation as a supporter of local talent, and helps keep students engaged in their career journey beyond the classroom.

Whether you’re connecting at a community event, hosting your own hands-on event, or offering a student their first job in the industry, there are countless ways to get involved—and make an impact—this summer. This article outlines ideas to get you started.

School Assist by WrenchWay & ASE

Participate in Community Events

Community gatherings during the summer are a great way to get in front of students, their parents, and your customers. Your shop doesn’t need a massive marketing budget or flashy setup to make an impact—just showing up and being part of the conversation can make a lasting impression.

Here are a few community events to look into:

  • Fairs & Carnivals
  • 4-H and Agricultural Events
  • Career Fairs
  • Car Shows
  • Sponsor a Summer Camp or Class

The key is to keep interactions at these events fun and light-hearted. The goal should be to spark curiosity, answer questions, and show that working in automotive is fun and rewarding.

Tip: Don’t underestimate the power of parent engagement at these events. Many students are influenced by family opinions, and when parents see your shop’s professionalism and community involvement, they’re more likely to encourage their child to consider a future in automotive.

Host an Event at Your Shop

Nothing builds curiosity like a behind-the-scenes look. Hosting your own event at your shop gives students—and their families—a chance to get an inside look at the work that happens in a modern shop.

Here are a couple of ideas for hosting events at your shop:

  • “How-To” Demonstrations: Host a free session on topics like checking fluids, basic diagnostics, or how to jump a car.
  • Shop Tours: Walk students through your facility and introduce them to your technicians.
  • Car Shows or Cruise-Ins: These draw crowds and offer a fun way to connect. Include an educational tent or interactive area for younger attendees.
  • Parent-Student Night: Invite families to learn about career paths in automotive. Offer food, tours, and Q&A with your team.

Partner with Local Organizations

You don’t have to go it alone—many community organizations are already doing incredible work to support youth development, mentorship, and career readiness. By partnering with them, your shop can tap into existing networks of students who are eager to learn and grow. These partnerships not only amplify the impact of your outreach but also help position your shop as a community-minded business that cares about the future of the skilled trades.

Some organizations to consider partnering with include:

  • Local SkillsUSA chapters
  • High schools and post-secondary schools
  • Big Brothers, Big Sisters
  • YMCA and YWCA
  • Junior achievement
  • Girl Scouts/Boy Scouts of America
  • Public libraries
  • Chamber of Commerce

Hire a Summer Intern or Part-Time Student

Bringing a student into your shop—even in a limited role—can be one of the most effective ways to inspire future technicians. Even if they’re under 18, there are still plenty of tasks they can legally and safely help with, and the experience can be incredibly meaningful for both the student and your team.

Important: Be sure to check your local and state regulations regarding youth employment. There may be restrictions on hours, job duties, or required permits when hiring workers under 18.

Here are a few student-friendly roles to consider:

  • Front Desk Help: Answering phones, greeting customers, or helping with data entry.
  • Inventory Assistant: Organizing parts, tracking deliveries, or managing basic stock.
  • Social Media Support: Let tech-savvy students help create behind-the-scenes content that showcases your shop culture.
  • Job Shadowing: Allow them to spend time with your technicians to see firsthand what a career in automotive is really like. Even simple tasks like cleaning help students learn the ropes working in a shop.

Even a few hours a week can give students valuable exposure and help them start building confidence and interest in the industry. Plus, it’s a great way for your shop to stay connected to the next generation of workers in a low-pressure, educational setting.

Make This Summer Count

Summer offers a unique opportunity to connect with students outside of the classroom and show them what a future in the trades can look like. Whether you’re showing up at a local event, opening your shop doors, or offering a part-time job, your involvement can make a real difference.

By taking small steps now, your shop can help shape the next generation of technicians—and build stronger connections within your community along the way.

Bonus: Resources to Help Your Shop Connect with Schools