We aren’t getting any younger, are we?

And, unfortunately for shop owners and managers, this is especially true for technicians.

The average age of technicians in the automotive and diesel industry is 40+ years old. With the technician shortage, hiring is a priority for shops. However, with the aging technician population, it’s even more important for shops to focus on bringing in the next generation.

The good news is, according to a study by Deloitte, approximately 61% of Gen Z individuals are interested in working in the automotive and diesel industry. With that being said, Gen Z is a different breed. The recruiting strategies that worked to attract previous generations will not do the trick for Gen Z.

In this two-part blog series, we will cover:

  1. What things Gen Z looks for in an employer
  2. Strategies shops can use to attract Gen Z technicians

6 Things Gen Z is Looking for in an Employer

From technology to sustainability to work-life balance… Let’s look at what’s important to Gen Z when looking for a job.

Purpose in their work.

According to a recent report, 42% of Gen Zers would choose to work at a company whose values they align with over one that offers a higher paycheck. They value a company’s mission and want to know that the work they do will directly make an impact.

Tech-savvy practices.

Gen Z is the first generation to have 24/7 Internet access, connected devices, and social media since birth. Technology attracts this generation, so shops need to show off how they are tech-savvy through updated equipment, modern software, digital processes, etc.

Passion for sustainability and social responsibility.

As mentioned above, Gen Z wants to work for a company whose values align with their own. Sustainability and social responsibility rank at the top of Gen Z’s list. When recruiting Gen Z technicians, make sure you’re talking about the eco-friendly practices in your shop and how your shop is following ethical practices.

Livable pay.

Money isn’t everything, but it is important… and that is something that hasn’t changed from generation to generation! Your shop doesn’t need to be the highest paying, but it definitely needs to be competitive. This generation has a more entrepreneurial mindset and is more open to doing things on their own. For shops, this means Gen Z will not be settling for a job that doesn’t pay what they’re worth.

Work-life balance.

While health insurance and traditional benefits are important to Gen Z, what they’re really looking for is a good work-life balance. According to the American Psychological Association, Gen Z is the most stressed out generation. Whatever shops can offer to give Gen Z more balance in their life is going to catch their attention. This could mean offering flexible scheduling, mental health days, offering gym memberships, or simply being open to working around daytime appointments and family obligations.

Diverse and inclusive workplace.

Gen Z is on track to be the most diverse workforce yet. A recent study found that 83% of Gen Z candidates said that a company’s commitment to diversity, equity, and inclusion (DEI) is important when choosing an employer. Gen Z also views diversity differently than previous generations. Diversity and inclusion go beyond age, religion, gender, race, and physical ability. It’s more about how different viewpoints are accepted and valued.

Show Gen Z You’re a Great Place to Work

While the oldest members of Gen Z are just entering the workforce, it’s still important for shops to shift their recruiting strategies now. Understanding what Gen Z values in an employer is step one. Next week, we’ll be sharing how shops can take this valuable knowledge and turn it into actionable recruiting strategies. Subscribe to the blog so you don’t miss it!