With 79% of job applicants using social media in their job search, it is imperative for shops to be posting and sharing their job openings on social media.
Sounds easy enough, right? Well, kind of.
It turns out there are a lot of different ways to post job openings on social media, and of course, each social platform is a little different. In order to reach the most people and increase the chances of finding qualified techs, shops should be posting jobs in as many places as possible.
For this article, we will focus on how shops can advertise job openings on Facebook.
Why Advertise Technician Jobs on Facebook
With 2.912 billion monthly users (1.929 billion logging on daily), Facebook is the most popular social media platform — giving employers the largest potential to reach candidates on social media.
What’s even better is Facebook makes it pretty easy to share job openings — giving employers a number of free and paid options to advertise for employment.
How to Advertise Technician Jobs on Facebook
Write a Facebook Post
The easiest, and most obvious, way to promote job openings on Facebook is by writing and sharing a post from your shop’s Facebook page. When sharing a job opening via a Facebook post, make sure to keep it short and to the point. There’s no need to include the entire job description and required qualifications. Instead, write a quick post announcing you’re hiring and include a link to the career page on your website or job posting on a job board.
Boost a Post on Facebook
For any post you create on Facebook, you have the option to pay to “boost” the post to reach a larger audience. When you boost a post, you’re able to:
- Include a button with a call to action or link to apply
- Set the audience that you want to see your ad
- Select the duration of the ad
- Confine your ad to a budget
Create a Facebook Ad
In addition to boosting a post, Facebook also gives you the option to create an ad. While boosting a post is definitely less time-consuming, creating an ad campaign offers more customization options, such as:
- Additional ad placement options
- More control over how the ad looks
- Advanced targeting capabilities
- And more!
Add a Jobs Tab to Your Facebook Page
Another great way to bring attention to your job openings is to add a Jobs tab to your shop’s Facebook page so that there is a dedicated area for candidates to see your open jobs. Most Facebook page templates do not show a Jobs tab by default. So, in order to add it, you will need to update your template within the settings of your Facebook page.
Boost Your Job Posting on Facebook
After posting a job to your business page, you can then boost it. The boosting process for a job posting is very similar to boosting a regular post. Just follow the prompts to set your ad audience, budget, and more.
Post Jobs in Facebook Groups
An often forgotten place to post jobs on Facebook is within Facebook groups. This does require some research upfront to find and identify groups where it makes sense to post your job openings, but, when done strategically, get your job opening in front of an awesome applicant pool.