Jennifer Holland, Assistant Vice President of Marketing at ASE, walks us through the incredible growth ASE has experienced over the years as a staple in the automotive industry. She highlights how ASE has reimagined its marketing efforts, gives an inside look at the organization today, and shares the impact their annual Instructor Training Conference has on helping instructors stay current with training and build their professional network.

Learn more about the 2025 ASE Instructor Training Conference on July 21-24: https://aseeducationfoundation.org/events/ase-instructor-training-conference

Watch the Full Episode

Show Notes

About Our Guest

Jennifer Holland
Assistant Vice President of Marketing, ASE
jholland@ase.com

Sponsor

National Institute for Automotive Service Excellence (ASE)

About Our Host

Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122

WrenchWay Resources

For Technicians & Students

  • Compare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
  • Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.

For Shops & Dealerships

  • Hire Top Talent & Help Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships.

For Auto, Diesel, & CTE Instructors:

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