Dara Goroff, Vice President of Planning & Industry Talent Programming at I-CAR, discusses findings from their recent collision technician survey and efforts to promote collision careers. Key takeaways include the importance of gathering anonymous staff feedback, listening to their needs, and being prepared to make changes based on their input.
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Show Notes
About Our Guest
Dara Goroff
Vice President of Planning & Industry Talent Programming, I-CAR
dara.goroff@i-car.com
About Our Host
Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122
WrenchWay Resources
Technician Compensation Tool – See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students – Looking for the best shops to work at? Check out wrenchway.com/shops
Shops & Dealerships – Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors – Need help getting resources and connecting with industry? We have free resources for your program.
Other Episodes & Content You May Like
- 2023 Voice of Technician Survey Summary
- Putting Your Technicians First, Allen Turner Owner of Allen Turner Automotive Group
- Building Better Technician Relationships, David Mortlock, Sheppard Auto Group
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