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Technician Recruiting

Want to Recruit Technicians? 5 Lessons from Marketing

The recruiting game has changed. It was certainly a lot easier when throwing a “Help Wanted” sign in the window or posting an ad on Indeed actually lead to quality applicants. The good news is it is still possible to produce a steady stream of technician applicants to your shop. The bad news is you

Technicians Share How to Fix the Technician Shortage

Everyone loves to talk about how we can fix the national technician shortage, but few people are asking the individuals who can truly give us the answer: the technicians themselves. We recently asked technicians: What is the one thing that needs to change to improve the technician shortage? Obviously, it's not one thing that needs

7 Mistakes to Avoid When Recruiting Technicians

Finding technicians to apply is hard enough. The last thing any hiring manager or shop owner wants is to lose that applicant during the recruitment and hiring process. Yet, this happens every day. A recent survey showed nearly half of the respondents declined a job offer because of a poor recruitment experience (PWC). The good

5 Ways to Recruit Veterans to Your Shop

Technicians are in high demand across the entire country, and veterans who have experience as military technicians offer a unique skill set that can bring a lot of value to shops. Of course, military veterans will apply through regular job postings from time to time. But, shops that take the time to develop a targeted

How Shops Can Hire Technicians Using Facebook

With 79% of job applicants using social media in their job search, it is imperative for shops to post and share their technician job openings on websites like Facebook, LinkedIn, and Instagram. Sounds easy enough, right? Well, kind of. It turns out there are several ways to find technicians on social media, and of course,

WrenchWay Customer Spotlight: Checkered Flag

I knew I was in for a good conversation when four different representatives from Checkered Flag excitedly hopped on a call to chat about how much they love their WrenchWay Top Shop pages. Let me tell you—they did not disappoint. Checkered Flag has a centralized HR team that gets pulled in a lot of different

How Much Online Research Do Automotive Technicians Do Before Applying for a Job?

We talk to many shops and when we ask what their biggest current challenge is right now the majority of them tell us it is hiring technicians. Unfortunately, what we most often find is that when you look at the shop’s web presence, including their website, Google Business Profile, Facebook and other social media, you

3 Step Process to Finding & Promoting What’s Unique About Your Shop

Often times when shops are asked what makes them unique, they answer with one of the following: “We pay competitively.” “We have a great reputation.” “We’ve got a great culture.” Those answers are great, but are honestly too generic to resonate with technicians. Technicians are hard to find, and those that are out there are

Need a New Strategy for Recruiting Technicians? Let’s Chat at NADA

Dealerships everywhere are having to rethink and get creative with their recruiting strategies in order to attract technicians. The growing shortage of technicians has led to a fight for attention between shops for the 5% of technicians who are actively looking for jobs on major job boards like Indeed, ZipRecruiter, etc. Most recruiting strategies end there—completely

Want More Mechanics to Apply for Your Job? Make it Easier!

We’ve worked with shops and dealerships across the country to help them find mechanics to hire. When it comes to the number of applicants they get, there are some factors that shops simply cannot control (i.e., location, etc.). However, there are far more ways shops can influence the number of applicants they receive. One of

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