A Marketer's Guide to Recruiting ft. Sara Kerwin, WrenchWay

Episode Description

In this week’s episode of Beyond the Wrench, we are joined by Sara Kerwin, Director of Marketing, WrenchWay. Sara shares how shops can get a leg up when recruiting technicians by thinking like a marketer. She talks about how to think outside the box when recruiting, provides us with recruiting tips, and discusses how shops can implement a plan for recruiting.

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Thinking Differently About Recruiting

Shops need to do something to keep techs in the industry, and attract new ones.
Traditional recruiting is posting on a job board, but they all look the same. Shops need to approach recruiting with a new mindset to stand out.
Majority of technicians are already employed, but open to new opportunities. Shops need to land in technicians’ laps and show them the opportunities out there.
Recruiting takes time and can be hard work, but shops need to put the work in.

Tips For Recruiting

Start with the basics. Be a shop technicians want to work at. A shop can have the best recruiting strategy, but if technicians hate working there, people aren’t going to apply.
Be realistic. Take a deep dive to evaluate if your shop is really a great shop to work at.
Realize what makes a shop great, and promote it everywhere.
Don’t rely on one channel. Utilize a shop’s websites, social media, word-of-mouth, referrals, etc.
Take advantage of video. Technicians want real authentic videos; no need to get too fancy.
Never stop recruiting. Continue to build relationships with technicians and people in the industry.

“You have to be a good place to work, and accurately reflect who you are and why you’re a good place to work.”
Jay Goninen, Co-Founder and President, WrenchWay

Creating a Plan for Recruiting

Shops need a system in place when it comes to recruiting.
Shops can look into free or cheap tools to create a monthly recruiting plan. This helps to stay organized and hold the shop accountable.
Try new recruiting strategies and analyze the results. If it doesn’t work, tweak it, optimize it, and try something new.

“That’s a lot of what marketing is, trying something and seeing if it works. If it doesn’t work, try something else and always try to improve.”
Sara Kerwin, Director of Marketing, WrenchWay