Episode Description In this week’s episode of Beyond the Wrench, we are joined by Nick Adams, Managing Director, Dieselmatic Digital Inc. We discuss how shops can show they are unique, common marketing mistakes seen in shops, and best practices to improve a shop's marketing. Watch the Full Episode Understand What Makes a Shop Unique Shops
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Carolyn Coquillette, President of Automotive Service Councils of California (ASCCA) and CEO of Shop-Ware. Carolyn gives us the inside scoop on how she became president of ASCCA, the importance of getting involved in associations, and general advice for shop owners/managers on
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Tyler Kattre, President, Wind River Financial. Tyler breaks down everything a shop needs to know about illegitimate credit card chargebacks. He explains common frustrations, how to handle chargebacks, and documenting chargebacks. Watch the Full Episode Common Frustrations with Credit Card Chargebacks
Episode Description In this week’s episode of Beyond the Wrench, we are joined by John Gardner and Josh Ellis who are automotive instructors at Chipola College. You may also know them as the TV hosts of Tech Garage! During the episode, we discuss all the details behind their show and the success they’ve seen. We
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Eric Villa, CEO & Founder, Diesel Garage Foundation. Eric shares with us some of the biggest barriers he sees for young people looking to join this industry and become an automotive, collision, or diesel technician. Watch the Full Episode Cost and
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Martin Morgan, General Manager, Repair Shop Websites. Martin discusses the relationship between marketing and recruiting. He explains common marketing mistakes shops make, how to make marketing less intimidating, and traits of a great shop. Watch the Full Episode Common Marketing Mistakes
Episode Description In this week's episode of Beyond the Wrench, we are joined by Marcus Hicks, Area Manager, Ford TPS Program to discuss how dealerships can build relationships with schools. He talks about students' perceptions of the industry, how we can get parents involved, and the benefits of education. Watch the Full Episode The Difference
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Sara Kerwin, Director of Marketing, WrenchWay. Sara shares how shops can get a leg up when recruiting technicians by thinking like a marketer. She talks about how to think outside the box when recruiting, provides us with recruiting tips, and discusses
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Chryssa Hunlock, Service Manager, California Truck Centers. Chryssa shares with us how she became comfortable posting on social media, creating consistent content, and how she uses social media to attract more people into the industry. Watch the Full Episode Getting Comfortable
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Jeff Buckley, Owner, My Father’s Shop Certified Auto Repair. Jeff is so passionate about the automotive industry and truly cares about the education and future of the automotive industry. Jeff talks with us about how he uses social media to create
