WrenchWay Co-Founders, Jay Goninen and Mark Wilson, reflect on 2024, sharing highlights, challenges, and what’s to come in 2025. They discuss proud moments, lessons learned, and future plans—all while focusing on WrenchWay’s mission to promote and improve technician careers. Watch the Full Episode Show Notes About Our Guest Mark Wilson Co-Founder & CEO, WrenchWay
Max Sorensen, Senior Vice President of Operations at Caliber discusses the critical role mentorship and structure play in shaping successful auto collision technicians. He shares insights on Caliber’s Technician Apprentice Program (TAP), the rise of female apprentices, and how a bad mentor can derail careers. Watch the Full Episode Show Notes About Our Guest
Jessica McAllister, Lead Technician, shares insights on attracting young technicians to the industry. As a young technician herself, she talks about the challenges of breaking into the diesel and trucking fields, the power of a great mentor, staying positive despite industry negativity, and offers three key tips for young technicians to kickstart their careers. Watch
Brandon Ludwikowski, Co-Owner of Midwest Performance Cars, joins us to share his journey in automotive and as a flat rate technician. With strong shop leadership, a good shop fit, a positive attitude, and a desire to learn, Brandon's story is an inspiring example of what it really means to "work your way up" in the
Energetic NHRA Pro Stock Motorcycle Driver, Steve Johnson, makes his first appearance on Beyond the Wrench. After starting as an auto technician, Steve founded the BAT-man (Be A Technician) Scholarship to help break down barriers and attract more technicians to the industry. In this episode, he also shares tips on building your brand and takes
As a former technician, Larry Hourcle is now an Academy Instructor at the National Automobile Dealers Association (NADA) and a valuable voice for dealerships seeking growth. This episode explores Larry’s career transition, the importance of technician development, setting the right tone at the shop, and key career advice for technicians. Watch the Full Episode
Ray Clark, Director of Training and Development for Truck Country and Stoops Freightliner, shares insights on the industry's need to collaborate with schools. He emphasizes the importance of building relationships with students starting in middle school, discusses challenges in getting counselors to advocate for the trades, and highlights key elements for conducting effective advisory committee
Brent Kindred, Vice President of The Wisconsin Automobile & Truck Dealers Association (WATDA) Foundation, addresses the status of the technician shortage and stresses the importance of industry involvement with schools to help fill the gap. He shares how the WATDA Foundation provides scholarships and summer camps for middle school students to ignite interest in auto
Nick Stafford, Talent Acquisition Lead at JX Truck Center, strives to serve each person he meets in their career journey. He emphasizes the importance of building relationships with students during the recruitment process, explains why the traditional “hard sell” recruiting approach is outdated, and shares insights on the growing number of sponsored students. Watch the
Cole Strandberg, Managing Director at Focus Investment Banking and Host of the Collision Vision Podcast, discusses three future growth options for single-location shops. He highlights helpful Small Business Administration (SBA) resources and examines opportunities arising from retiring boomer shop owners. Watch the Full Episode Show Notes About Our Guest Cole Strandberg Managing Director, Focus
