Broadway Chevrolet Buick GMC Cadillac - Technician Jobs in Manitowoc, WI

Top Shop for Technician Jobs in Manitowoc, WI


  • Broadway Manitowoc
  • Inside the shop
  • Sean hard at work!
  • Ross smiled for the camera!  :)
  • Packer Tailgate prizes! And the winners are......
  • Dan S....
  • Roger O...
  • Hunter W.
  • Cassie is one of our hard-working service advisors.

Under The Hood

Is the shop heated? Air conditioned?

The shop is heated but not air conditioned. We have very large, industrial size fans that help cool the shop and keep the air flowing in the summertime.

What is the size of the team I’d be working with?

Our service department is comprised of approximately 30 associates. This includes our certified technicians, detail technicians, service admin, service advisors, and a helpful team of service porters. All of this is headed up by our awesome service manager.

What are the shop hours and what are the shift timeframes?

Monday-Friday 7:00am to 5:30pm Saturday - 8:00am to 1:00pm

What tools does the shop provide that are available for all technicians to use?

The shop provides all necessary tools in the quick lane along with any special tools required by the manufacturer. We also have an apprenticeship program that provides the participant with a toolbox and tools that are valued at over $10,000.00

What type of break room facility is provided?

Our break room facility has the spirit of the old school diners with a vintage booth and tables. Equipped with a full kitchen, stove, microwaves, fridge, pizza ovens, dishes, silverware, and large TV.

How many bays does your shop have?

20 Bays – Combination of Lift and Flat Bays – 4 Detail Bays

How many repair orders do you average per month?

Average 1,200 repair orders per month

What is your parts ordering process?

We are lucky to have one of the largest parts inventories in the state of Wisconsin! This allows us to complete most repairs same day. We also have great relationships with other vendors in the area to keep parts coming as quickly as possible and decrease down time in the bays.

What is your policy on side work?

We have open shop every Thursday night where techs are allowed to work on personal vehicles along with friend and family members vehicles.

Do you offer any skills training or continuing education opportunities?

Always! Our technicians are constantly training to stay ahead of the game. In classroom for hands on training, on line for emerging issues, new vehicle systems and general brush up, ASE certifications and more. Once a technician is ready to go World Class, we will get them there by enrolling them in the classes and of course, Broadway does pay for all training!

Can you describe opportunities for career growth at your business?

We pride ourself on internal advancement. In the shop, depending on where a technician starts, we offer opportunities to keep growing. Youth Apprentice, Quick Lane, Upsell Technicians, Alignment Technicians, Mentor/Apprentice Assignments, Truck Shop/Diesel Technicians, Reconditioning Technicians and Flat Rate Technicians! Broadway does not limit the advancement of our technicians to the shop only. If you want to make your way out into the drive or the parts department, your personal career goals are improtant to us and we want to help you get there.

Can you describe your performance review process?

Performance feedback is important to Broadway. When someone joins our team, we ask them to conduct a 60 day review of Broadway to give us feedback as to how their first 60 days have gone. Then we sit down and do a 90 day review to ensure you are on the right track of learning. Annual reviews happen thereafter. Outside of the traditional review, feedback is continuously provided by our leaders to help you continue to grow.

What type of safety training is required?

Safety is key in our shop. Safety training is done upon hire and then annually. Hazard Communication, PPE, Automotive Lift training, Emergency Response and Safe Driving to name a few!

Can you describe how Techs work with and mentor younger techs?

Our seasoned technicians who have desire to help coach the newer technicians become mentors. They are assigned an “up and comer” and take them under their wings to teach them the trade. The mentor/ apprentice assignment can last from 3-9 months depending on the skill of the apprentice. The mentor earns money by having an apprentice so it’s a win-win-win situation!

How does your shop get involved with the local community?

Broadway has been in the Green Bay community for over 104 years. We’re proud to build relationships and support important community efforts, including: CP Center, American Cancer Society, Northeast Wisconsin Veteran’s Treatment Court, Helping out our American Heroes (HOOAH), Salvation Army, Willow Tree Cornerstone Childhood Advocacy Center and many more!

Do you do anything with local high schools or tech schools to encourage more students to enter the profession?

We are proud of the relationships we have build with the local high schools and technical colleges over the years. We get into the high school classrooms and teach interpersonal and interviewing skills and we have our shop foreman go into the classroom and help the students learn what’s under the hood! At the technical college level, we host different events on campus to make sure they are aware of what Broadway has to offer and we sponsor a number of their automotive fundraising events. We have provided cars to both the high school and college level classes so they are able to use them in lab.

Where do you see the shop in five years?

Growing and evolving. Being pioneers in the industry. Broadway prides itself on being a leader in the automotive industry. We are trend setters, not followers!

Do you have an application form and how long does it typically take to complete?

Yes. Our application is online. You can apply at . It can be filled out quickly by uploading a resume and answering a few qualifying questions. (2-10 mins.)

Do you phone screen applicants before doing in-person interviews?

We will communicate however the applicant prefers to communicate! Phone, email, text, messenger, Zoom, etc. We understand some of you have a lot going on! We have a few qualifying questions on the application that help with some of those "must have's". From there, our recruiter will review applications and reach out (by email, phone, or text) to qualified candidates to coordinate phone or in-person interviews.

What do your in-person interviews entail?

Applicants will first meet with our corporate recruiter so we can determine if the applicant is a good "culture" fit. During this time we hope to learn about a few different things. What kind of education/experience the candidate brings with them, what they want to do in the future, and what they want to find in their next employer. We'll take time to discuss the job, benefits, culture and any other questions we can answer. They will then be asked to interview with the hiring managers if it is determined to be a good match for both the company and the interviewee.

Do you perform background checks, drug screening, or personality tests before hiring an applicant?

Yes, we perform background checks and drug screens.

Do you perform a skill assessment before hiring an applicant? If yes, what does it entail?


After an in-person interview, approximately how long should I expect to wait for a rejection or an offer?

This can vary, but usually within a 1-2 weeks.

Approximately how long does the full hiring process take from submitting the application to the time of the hiring decision?

1-2 weeks

A Level Technician
A Level Technicians are highly skilled technicians that have strengths in their diagnostic and mechanical ability. This level of technician typically has many years of experience and education. We view an A Level Technician as the highest skilled technician in a shop
Pay Range: $60,000 - $130,000/year ($28.85 - $62.50/hr)

A level technicians are paid flat rate. There is no cap on earning potential, so these numbers are approximate.

B Level Technician
B Level Technicians are skilled in mechanical repair and, while not their specialty, have some diagnostic skills. B Level Technicians generally have a fair amount of experience and can be trusted to handle most repairs.
Pay Range: $45,000 - $60,000/year ($21.63 - $28.85/hr)

B level technicians are paid flat rate. There is no cap on earning potential, so these numbers are approximate.

C Level Technician
C Level Technicians are more of entry level technicians. C Level Technicians’ responsibilities typically include basic maintenance, alignments, brake and suspension work, along with other base level repairs.
Pay Range: $37,000 - $43,000/year ($17.79 - $20.67/hr)

C level technicians are paid flat rate. There is no cap on earning potential, so these numbers are approximate.

Lube Technician
Lube Technicians are entry level technicians that focus on routine maintenance such as oil changes, changing tires, and inspections.
Pay Range: $35,500 - $37,500/year ($17.07 - $18.03/hr)

Lube techs are paid hourly. Wage increases with experience.

Service Advisor
Service Advisors are primarily customer focused and, as one of the faces of the shop, they are critical in keeping customers happy. Service Advisors are frequently focused on taking customer calls, relaying information to technicians, and selling repair jobs. Both technical and sales experience are helpful for this position.
Pay Range: $50,000 - $130,000/year ($24.04 - $62.50/hr)

Service Advisors are paid an annual salary plus commission. Salary is paid bi-weekly. Commissions are paid on the 15th of each month. There are also performance incentives and CSI bonuses.

Student Tech / Apprentice
Student technicians work on entry level tasks while completing their school programs.
Pay Range: $13 - $17/hour

Apprentices are paid hourly and based on experience. They receive wage increases as they complete training levels.

Collision Technician - A Level Pay Range: $60,000 - $130,000/year ($28.85 - $62.50/hr)

A level collision technicians are paid flat rate. There is no cap on earning potential, so these numbers are approximate.

Collision Technician - B Level Pay Range: $45,000 - $60,000/year ($21.63 - $28.85/hr)

B level collision technicians are paid flate rate. There is no cap on earning potential, so these numbers are approximate.

Health Insurance Offered
Your choice between 3 medical plans. 2 plan have HSA plans with employer match. Broadway pays 60%-80% of the premiums based on the plan you choose.
Dental Insurance Offered
2 dental plan options
Vision Insurance Offered
Broadway does offer vision insurance
Retirement Plan Offered
401(k) with company match
Sick Leave Offered
We provide our Full Time associates Paid Time Off (PTO) and Broadway Bonus Days (BBD) each year. Associates may use PTO for sick days, vacation days, or just a "mental health" day. Associates may carry over up to 3 PTO days each year. New associates are eligible to use PTO after 30 days of full time employment with Broadway. Employees are also eligible for paid bereavement leave and jury duty
Vacation Offered
We provide our Full Time associates Paid Time Off (PTO) and Broadway Bonus Days (BBD) each year. Associates may use PTO for sick days, vacation days, or just a "mental health" day. Associates may carry over up to 3 PTO days each year. New associates are eligible to use PTO after 30 days of full time employment with Broadway. Employees are also eligible for paid bereavement leave and jury duty
Paid Holidays Offered
Broadway offers 6 paid holidays to our full time associates. These include: New Year's Day Memorial Day Independence Day Labor Day Thanksgiving Day Christmas Day
ST / LT Disability Offered
Broadway does offer associates both short term and long term disability benefits.
Life Insurance Offered
Broadway offers life insurance at no cost to our full-time associates
Uniforms Offered
Uniforms are leased and paid 50% by Broadway and 50% paid by the associate. This includes the pants and shirts. We also offer company approved options that associates may purchase. Broadway will pay 50% of the approved apparel also.
Other Offered
Personal shop use after hours Company paid EAP (Employee Assistance Program) Company sponsored wellness and safety committees Gym membership reimbursement (up to $30/mo) Vehicle discounts Service and parts discounts Top tier industry training

Shop Talk

Open post


Top Shop Challenge: The year is half over! What are things your team accomplished in the first half of the year that you’re proud of? What are some goals for the second half of the year?

We've had a lot going on for the first half of 2023!! First and foremost, we saw the retirement of Britt Nelson, who'd been a part of Broadway Manitowoc team since 2005. We thank Britt for his dedication, enthusiasm and awesome contributions to our team! We wish him all the best in his next chapter. Cheers to an amazing retirement! Britt passed his service manager torch to Jeremy Mancheski. Jeremy got to work alongside Britt during the team's transition to a new service manager. A BIG Broadway Welcome to Jeremy! We love having you on the Broadway team and we're excited to see what we can accomplish together! May was the third consecutive month we were above both our Service Labor sales goal as well as our Service Gross Profit – Great job to all who put in the hard work!! Special shout out to Brian Lensmire who was able to obtain over an average of 150% efficiency in the month of May – Congratulations, keep up the great work! Max Barbeau was recognized by Lincoln High School for successfully completing his first year of Lincoln High School Apprentice Program! Congratulations Max!! We're glad to have you on the team! Things keep trending up as a department – Great work from everyone working together to make it happen! Congratulations to all the detailers, advisors, techs, admins, and managers!